As controversies mount, Roblox announces heavy investment in AI and boasts astronomically high daily active users

Roblox is investing heavily in AI to assist users with game development, while also increasing the amount of money they can earn.

The news comes as part of the Roblox Developers Conference, where the platform also unveiled its new TikTok-style Moments feed of short-form videos taken directly from Roblox games.

Roblox now boasts an average of over 111.8 million daily active users and 390 billion visits to its games. Last month Roblox had a record-breaking 45 million concurrent users – higher than Steam – and over the past year, creators have earned over $1bn.

Roblox is now rewarding its creators with an increase to its DevEx rate – essentially the exchange rate from Robux to real cash. This has now risen by 8.5 percent, meaning 100,000 Robux equals $380.

AI is also a major way Roblox is enabling smaller teams to develop games on the platform. “To achieve our mission of connecting a billion people, we need creators around the world building at massive scale,” the company said. It believes the majority of the top 1000 in-platform games were built by teams of, on average, fewer than 10 people.